Creating a next-level sports bar experience requires more than great food and atmosphere—it demands technology that puts control directly in the hands of guests. Located next to CityPark, The Pitch was designed to deliver a premium viewing experience where every guest can watch exactly what they want, when they want.
To bring this concept to life, ownership partnered with TSI Global Companies, LLC to design and implement a fully customized audiovisual ecosystem. The result is a 9,200 sq. ft. venue that blends upscale dining with cutting-edge AV technology, redefining what a modern sports bar can be.
Designed by The Lawrence Group, the space incorporates reclaimed materials from Union Station, pairing historic character with modern innovation.
Traditional sports bars rely on grouped AV systems, limiting what can be shown across displays and often requiring staff intervention to change channels. For The Pitch, ownership wanted a completely different experience—one where every TV could be independently controlled by guests.
In addition to flexibility, the system needed to simplify content selection by presenting only sports-related channels along with real-time programming information. This required a highly customized IPTV solution integrated with an intuitive control interface.
Balancing ease of use with advanced functionality meant carefully selecting and integrating technologies from providers like Crestron, while ensuring seamless performance across dozens of displays.
The audio system was designed to provide consistent, high-quality sound throughout both indoor and outdoor spaces:
This setup ensures clear, balanced audio whether guests are watching a game, enjoying music, or attending a live event.
The video system is the centerpiece of The Pitch experience, built around flexibility and personalization:
Each display can be independently programmed, giving guests complete control over their viewing experience.
Ease of use was a top priority, achieved through a fully customized control platform:
Guests can browse channels, view current programming, and select content with ease—no staff assistance required.
TSI delivered a complete, turnkey solution designed for performance and scalability:
The Pitch successfully redefines the sports bar experience by combining premium hospitality with advanced AV technology. Guests now enjoy a fully personalized viewing environment, with the freedom to select any game or stream at their table.
The intuitive control system eliminates friction, while the high-performance audio and video systems create an immersive, high-energy atmosphere throughout the venue. The combination of design, technology, and user experience positions The Pitch as a standout destination in the St. Louis sports and entertainment scene.
The Pitch demonstrates how thoughtful AV design can transform a traditional concept into something entirely new. By partnering with TSI Global, ownership achieved a seamless blend of historic ambiance and modern innovation.
From independently controlled displays to a robust IPTV backbone and intuitive user interfaces, every element was designed with the guest experience in mind. The result is a scalable, future-ready system that not only meets today’s expectations but sets a new standard for sports entertainment venues.
