TSI Global has an ongoing relationship with the developers behind the One Daytona project, a premier mixed-use shopping and entertainment destination located in Daytona Beach, Florida and affiliated with the iconic Daytona International Speedway. When the developers began planning this large-scale retail complex, they turned to TSI to help develop, design, and install a comprehensive Retail Audio Visual and security solution that would elevate the overall visitor experience. The goal was not simply to add technology, but to create an immersive, flexible, and future-ready environment that enhanced the atmosphere for shoppers, diners, and event attendees alike. Over the course of a year-long design-build project, TSI delivered an integrated Retail Audio Visual ecosystem that now plays a central role in how One Daytona looks, sounds, and operates.
A Unified Retail Audio Visual Vision
From the outset, the One Daytona project required a Retail Audio Visual approach that could scale across a large outdoor shopping complex while remaining intuitive to manage. The development team envisioned a destination where music, messaging, and live performance audio would seamlessly blend into the environment, supporting everything from casual shopping days to high-energy race weekends and special events. TSI collaborated closely with stakeholders to understand how sound, visuals, networking, and security could work together as one cohesive system. What began as a request for core A/V and security infrastructure evolved into a fully integrated solution that included background music, live performance sound, digital signage, WiFi, and a robust network backbone.
Retail Audio Visual Design and Engineering
One Daytona was executed as a true design-build project. TSI worked side by side with the developers over many months to carefully plan each element of the Retail Audio Visual system. Early design discussions focused on coverage, clarity, and control, ensuring that audio would be evenly distributed throughout the shopping areas without overwhelming the space. Bose in-ground speakers were selected and strategically placed throughout the outdoor retail environment to provide consistent background music while preserving the clean architectural aesthetic of the complex. As the project evolved, the scope expanded to include a high-performance sound system at the central fountain area, designed to support live events and entertainment. This system incorporated Community subwoofers and JBL speakers to deliver powerful, clear sound capable of energizing large crowds. In parallel, TSI designed a Biamp control system that routes audio across the entire complex, giving operators the ability to manage zones, adjust levels, and tailor audio experiences to different areas of the property.
Retail Audio Visual Installation Across the Complex
The installation phase brought together multiple disciplines under a single Retail Audio Visual strategy. TSI was responsible for the full design and installation of the A/V and security systems and partnered with a local integrator to complete structured cabling throughout the site. A total of 129 security cameras were installed across the complex, providing comprehensive coverage that enhances safety while integrating smoothly into the overall network. TSI also installed the network backbone and switches that support not only the Retail Audio Visual systems, but also the broader operational needs of the property. This included configuring the fire alarm system on the network to ensure reliable communication and monitoring. Digital signage screens were installed throughout the shopping areas, enabling dynamic content such as promotions, wayfinding, and event messaging. To support guests, tenants, and operations, TSI deployed a robust WiFi network designed to handle high traffic volumes during peak events.
Enhancing the Customer Experience with Retail Audio Visual
The completed Retail Audio Visual system at One Daytona plays a critical role in shaping the customer experience. Background music creates a welcoming atmosphere that encourages visitors to linger, while the performance sound system at the fountain transforms the space into a lively entertainment hub during events. Digital signage adds visual engagement and flexibility, allowing the property to quickly adapt messaging for holidays, promotions, or race-related activities. Together, these elements create a cohesive sensory experience that aligns with One Daytona’s brand as a destination rather than just a shopping center. The integration of audio, video, and network infrastructure ensures that all systems work together seamlessly, supporting both daily operations and special events without disruption.
Retail Audio Visual Platform and Ongoing Support
To ensure long-term reliability and flexibility, the Retail Audio Visual system at One Daytona was installed on a Dante audio networking platform. This approach allows TSI to remotely monitor and manage the system as needed, providing proactive support and rapid response if adjustments or troubleshooting are required. Remote management capabilities are especially valuable for a large, dynamic retail environment, where events, tenant changes, and seasonal needs can quickly alter system requirements. By designing the system with scalability in mind, TSI ensured that One Daytona can continue to expand and adapt its Retail Audio Visual capabilities as the complex grows and evolves.
A Long-Term Retail Audio Visual Partnership
The One Daytona project exemplifies TSI Global’s expertise in delivering large-scale Retail Audio Visual solutions that balance performance, aesthetics, and manageability. Through close collaboration, thoughtful design, and precise installation, TSI helped transform a new development into an immersive retail destination supported by modern technology. The ongoing relationship with the developers underscores TSI’s commitment to long-term partnership, ensuring that the Retail Audio Visual systems at One Daytona continue to support an exceptional shopping and entertainment experience for years to come.
